Docs and Social Media

A recent article on American Medical News caught my eye, about how doctors need to get involved in social media, Doctors who skip social media risk alienating patients – amednews.com. I like the quote, “If they [doctors] don’t do social media, social media will do them.”

You can check what’s on the web about you, but the only problem is that physician rating web sites won’t pull those misleading and untraceable ratings. I’m not going to identify them because they don’t deserve advertising.

It surprised me that about 25% of Americans use social media to manage their health care. I do most of what’s recommended in the article, except I don’t try to advertise my practice in order to attract patients. What I do on line is all about education. You can read more about social media in healthcare at link, http://h20195.www2.hp.com/V2/GetPDF.aspx%2F4AA4-7062ENUS.pdf.

Although I don’t care for the Federation of State Medical Board (FSMB) role in promoting the wasteful, duplicative Maintenance of Licensure (MOL) business, I support their policy on the proper use of social media by physicians, Professionalism and Social Media: FSMB Guidelines and Why My Facebook Profile is So Serious – The Practical Psychosomaticist.

And I like to think I’ve come a long way from my position on social media a couple of years ago, Social Media and Professionalism in Medicine – The Practical Psychosomaticist. It was hard to change.

But even a geezer can do it.

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